Sharebox Blog

Driving the future: Digital transformation for the aftermarket

Written by Morten Hanssen | 15. October 2024

Automechanika Frankfurt 2024 was a standout event, drawing over 108,000 visitors from 172 countries. Industry professionals flocked to explore the cutting-edge trends and latest technologies. Let me tell you why.

This year’s focal points at Automechanika included EVs, connectivity, driver assistance systems, and the ever-important drive toward digital transformation.

Recognizing the need for fresh talent, Automechanika dedicated a special program and exhibition space for Generation Z, demonstrating the industry's commitment to future-proofing its workforce.

See video from Automechanika 2024:

 

Sharebox: At the forefront of digital transformation

Sharebox is proud to play a pivotal role in driving the digital shift across the automotive aftermarket. Legacy car manufacturers are increasingly focusing on delivering premium, digital after-sales service experiences. Here is the result:

I’ve seen firsthand how workshops are now the battleground for customer retention and sales. The importance of high-quality service, durability, warranty policies, and a customer-centric approach has never been more evident.

Some even argue that today’s mechanic is the new car sales representative.

How cutting-edge kiosks and integrated services are turning the workshop experience on its head

Let me tell you about the buzz sparked by our new technology displayed at Automechanika. We showcased the 24/7 secure outdoor kiosk, the S32, alongside the indoor version, the i32.

Both kiosks are seamlessly integrated with Fleetback’s premium user interface, offering enhanced customer journeys, including digital payments. The buzz around these kiosks was noticeable. Visitors lined up in numbers to experience firsthand how these innovative machines and services are transforming the aftermarket service landscape.

“Automechanika was a fantastic experience. I was thrilled to see the strong interest and positive feedback we received in our digital ecosystem and key drop off solutions. It exceeded our expectations and provided valuable networking opportunities.”
Laura Steffen, Customer Success Manager

With fully integrated digital payments, I've found that customers appreciate the convenience of flexible payment options, which in turn fuels new revenue streams for workshops.

In Germany, more than half the customers already prefer paying by card or through online platforms like PayPal, Klarna, and Nexi. New players, like Bumper, shake things up with interest-free, monthly instalment plans.

With Sharebox, customers can check in from home and pay online at pickup, making things quick and easy. Spreading payments over monthly instalments fits perfectly with what customers want, making the service experience smooth and positive.

Strategic partnerships at Automechanika for digital transformation

It’s no surprise that Sharebox, Fleetback, and Bezahl.de teamed up under the banner of "Zukunftswerkstatt 4.0", showcasing the future of automotive services.

“Automechanika was a fantastic experience. I was thrilled to see the strong interest and positive feedback we received in our digital ecosystem and key drop off solutions. It exceeded our expectations and provided valuable networking opportunities.”
– Fabian Motte, CEO of Fleetback

Couldn't agree more!
– Bjart Andersen, CSO of Sharebox

The many benefits of digital transformation

For dealerships, integrated digital services unlock personalized customer journeys to factor in service history, customer profiles, and personal preferences.

This individualized approach not only enhances the customer experience but also drives profitability by improving

- decision-making

- operational efficiency

- capacity utilization

 

Digital integration with Dealer Management Systems (DMS) and interactive calendars further streamline operations, resulting in

- higher productivity

- better service management.

Data quality: The foundation for AI success

Artificial intelligence (AI) is the icing on the cake for data-driven decision-making in the automotive aftermarket. But it all starts with good data quality. Once this is in place, AI can be applied to enhance everything from internal dealership operations to customer interactions.

What’s next on the innovation radar?

The German organization Zukunftswerkstatt 4.0 initiative identifies the following key areas for innovation in the automotive sector:

- Data exchange

- Connected workshops

- Mobile instant messaging

- Video consultation

- Artificial intelligence

- Digital customer files

- Digital vehicle scans

- Humanoid robots

- Autonomous driving

- Connected cars

These innovations are not just concepts for the future—they are happening now.

Sharebox’ integrated services are already leading the charge, setting aside humanoid robots for later.

See https://zkw-inno.de/innovationsradar.html (In German)

Continuous innovation in mobility

Beyond the workshop, Sharebox is also transforming the markets for rental and courtesy cars. With a growing presence at major airports and partnerships with leading car rental companies, Sharebox’ kiosks streamline key exchanges and accelerate service.

Looking ahead, Sharebox’s expertise in both the automotive and car rental industries keeps driving innovation, with new products and services on the way for all mobility sectors.

The digital advantage for dealerships and customers

Going digital is proving to be a game-changer for dealerships and their customers. For car dealerships, it means easier, faster processes and more satisfied customers. For car rental companies, it’s about making handovers faster and more efficient.

The numbers speak for themselves – large, central locations handle thousands of customer interactions via Sharebox kiosks every month. With Sharebox, you can drop off your keys in less than 30 seconds and get on with your day.

So, only this question remains: Did you first meet Sharebox at the airport or in the workshop? :-)